The New Media: Digital Signage

August 17, 2010 Posted by racepoint

By now the digital signage community knows its medium has taken root across billboards and a wide swath of business venues like retail outlets, sports arenas and varied outdoor public spaces. But there’s a surprising new organization taking advantage of the engagement digital signage has to offer: traditional media.

Digital Signage Set to Grow on the World Field

July 28, 2010 Posted by racepoint
Digital Signage Set to Grow on the World Field

Digital signage has been taking root with advertisers across a variety of venues. We’ve seen new digital displays pop up in parking garages, restaurants and even doctors’ offices. But one place digital signage has continued to flourish for some time now is sports arenas.
DailyDOOH.com recently highlighted a Screen Digest report that predicted digital out-of-home in [...]

Digital Signage Adoption Soars Across the Board

June 10, 2010 Posted by racepoint

We have heard some pretty amazing statistics recently around digital signage: according to Adcentricity’s Q1 Out-of-Home Market Review, overall digital signage bookings were up one thousand percent in the first quarter of 2010  compared to the same period in 2009. That is a very impressive figure, but what really made us take notice of this [...]

The Global Reach of Digital Signage

April 22, 2010 Posted by racepoint

There has been a lot of discussion lately surrounding the rapid growth in advertising. In fact, ZenithOptimedia, a media research group, recently predicted a global 2.2 percent increase in ad spend by 2011. It’s clear that digital mediums are fueling this growth.

Iconic Architecture in a Digital Age

March 25, 2010 Posted by racepoint
Iconic Architecture in a Digital Age

A2aMEDIA’s own Carlos Ferré recently published an article in ArchNewsNow that focused on how new technologies are helping to transform architectural surfaces far beyond the traditional canons of architecture.

What Changing Consumer Habits Mean for Digital Signage

March 15, 2010 Posted by racepoint

Consumer habits are changing; a growing percentage of the public now consumes media on the go. As a consequence of today’s consumers watching less prime time television, they are increasingly engaged with advertisers via other mediums – everything from mobile phones to laptops to outdoor displays and digital signage.

Facebook, Twitter… Digital Signage?

February 1, 2010 Posted by racepoint

According to a Harris Poll roughly 150 million Americans currently use Facebook and Mashable reported 18.1 million people use Twitter (A2aMEDIA started using a Twitter handle this fall!) But what about other social media mediums? We started thinking, would digital signage qualify as a social media avenue? Several recent developments support the argument.

The Future of Digital Signage: Now in 3D?

January 14, 2010 Posted by racepoint

3D technology is just about everywhere. Attendees at the recent Consumer Electronics Show (CES) in Las Vegas saw the unveiling of several 3D TVs and analysts expect 3D Blu-ray players to hit the market any day now. In fact, by 2020 analysts expect 25 percent of TVs in the U.S. will be 3D. And of [...]

The Next Great Digital Display

January 8, 2010 Posted by racepoint

Lately, there has been some very interesting digital installations popping up across the globe. As the digital out-of-home sector continues to expand we hope even more incredible displays will begin construction.

New Frontiers in Advertising: What Will the Next Ten Years Bring?

December 22, 2009 Posted by racepoint

You might have heard rumors about Google moving into the mobile phone business. Why would Google want to manufacture a phone? Many are speculating the company is diving into this arena to ensure its piece of the mobile internet advertising sector—a new advertising frontier that is expected to grow in the coming years.