By now the digital signage community knows its medium has taken root across billboards and a wide swath of business venues like retail outlets, sports arenas and varied outdoor public spaces. But there’s a surprising new organization taking advantage of the engagement digital signage has to offer: traditional media.

Digital signage has been taking root with advertisers across a variety of venues. We’ve seen new digital displays pop up in parking garages, restaurants and even doctors’ offices. But one place digital signage has continued to flourish for some time now is sports arenas.
DailyDOOH.com recently highlighted a Screen Digest report that predicted digital out-of-home in [...]

We have heard some pretty amazing statistics recently around digital signage: according to Adcentricity’s Q1 Out-of-Home Market Review, overall digital signage bookings were up one thousand percent in the first quarter of 2010  compared to the same period in 2009. That is a very impressive figure, but what really made us take notice of this [...]

There has been a lot of discussion lately surrounding the rapid growth in advertising. In fact, ZenithOptimedia, a media research group, recently predicted a global 2.2 percent increase in ad spend by 2011. It’s clear that digital mediums are fueling this growth.

A2aMEDIA’s own Carlos Ferré recently published an article in ArchNewsNow that focused on how new technologies are helping to transform architectural surfaces far beyond the traditional canons of architecture.

Consumer habits are changing; a growing percentage of the public now consumes media on the go. As a consequence of today’s consumers watching less prime time television, they are increasingly engaged with advertisers via other mediums – everything from mobile phones to laptops to outdoor displays and digital signage.

According to a Harris Poll roughly 150 million Americans currently use Facebook and Mashable reported 18.1 million people use Twitter (A2aMEDIA started using a Twitter handle this fall!) But what about other social media mediums? We started thinking, would digital signage qualify as a social media avenue? Several recent developments support the argument.

3D technology is just about everywhere. Attendees at the recent Consumer Electronics Show (CES) in Las Vegas saw the unveiling of several 3D TVs and analysts expect 3D Blu-ray players to hit the market any day now. In fact, by 2020 analysts expect 25 percent of TVs in the U.S. will be 3D. And of [...]

Lately, there has been some very interesting digital installations popping up across the globe. As the digital out-of-home sector continues to expand we hope even more incredible displays will begin construction.

You might have heard rumors about Google moving into the mobile phone business. Why would Google want to manufacture a phone? Many are speculating the company is diving into this arena to ensure its piece of the mobile internet advertising sector—a new advertising frontier that is expected to grow in the coming years.