According to a Harris Poll roughly 150 million Americans currently use Facebook and Mashable reported 18.1 million people use Twitter (A2aMEDIA started using a Twitter handle this fall!) But what about other social media mediums? We started thinking, would digital signage qualify as a social media avenue? Several recent developments support the argument.

3D technology is just about everywhere. Attendees at the recent Consumer Electronics Show (CES) in Las Vegas saw the unveiling of several 3D TVs and analysts expect 3D Blu-ray players to hit the market any day now. In fact, by 2020 analysts expect 25 percent of TVs in the U.S. will be 3D. And of [...]

Lately, there has been some very interesting digital installations popping up across the globe. As the digital out-of-home sector continues to expand we hope even more incredible displays will begin construction.

You might have heard rumors about Google moving into the mobile phone business. Why would Google want to manufacture a phone? Many are speculating the company is diving into this arena to ensure its piece of the mobile internet advertising sector—a new advertising frontier that is expected to grow in the coming years.

You might have heard about the Yas Hotel recently—the building, located in Abu Dhabi, is now home to the largest LED display in the world. Designed to resemble a fisherman’s net, it features multi-colored lights and can even play video clips. Launched on November 3, 2009, the hotel’s display has around 5,000 LED items on [...]

Many different sources, including The New York Times, have reported that Americans are exposed to nearly 5,000 advertisements every day. Hearing figures like that, we can’t help but wonder how any advertiser can hope to break through the clutter to persuade customers to actually buy something.

If you haven’t seen the Miami Heat’s digital makeover you’re in for a surprise—the Miami Heat’s AmericanAirlines Arena just completed a major upgrade, including a 3,400-square-foot LED Mediamesh display, which A2aMEDIA brought to the face of the arena this spring. (Check it out in a recent article from the Miami Herald.)

It seems like everything you read says that the ad industry is underperforming. Advertisements in newspapers, on the Internet and on television just aren’t driving ROI like they used to and more importantly they are not driving sales. Even USA Today’s ad revenue is expected to fall 14% in 2010. But don’t be fooled! There is a bright spot in the advertising world– digital out of home (DOOH) is creating ROI, experiencing remarkable growth and helping drive sales.

If you read the headlines you might think the advertising industry is slowly disappearing—but what a lot of industry insiders have been overlooking is the growth of the outdoor advertising industry. A silver lining in the dismal advertising market, OOH has seen expansive growth; in the past five years the sector has grown more than 22 percent according to the Outdoor Advertising Association of America.