Many different sources, including The New York Times, have reported that Americans are exposed to nearly 5,000 advertisements every day. Hearing figures like that, we can’t help but wonder how any advertiser can hope to break through the clutter to persuade customers to actually buy something.

Recent research from Capital Networks Limited provided one answer: digital signage. According to their research, the digital signage industry continues to forge ahead precisely because the medium is able to grab consumers’ attention. However, in this economy we believe its not just about using the right tools; it’s about how to use them efficiently.

There are lots of ways to improve your use of digital signage, such as message rotation and including a powerful call to action — always. Of course the best “tip” is to keep the message brief — around eight seconds is optimal.