You might have heard rumors about Google moving into the mobile phone business. Why would Google want to manufacture a phone? Many are speculating the company is diving into this arena to ensure its piece of the mobile internet advertising sector—a new advertising frontier that is expected to grow in the coming years.

This got us thinking about advertising platforms. As we move into the next decade it’s interesting to think about the many new ways advertising will be delivered, from the small screens of mobile phones to digital displays that are larger than life. Industry experts are looking to the new frontiers of personalized advertising and the growth of more eco-friendly platforms like the out-of-home displays from A2aMEDIA that use one-fifth of the energy of traditional signs.

But digital signage is sure to be one of the future’s fastest growing advertising sectors. At A2aMEDIA we see increased interactivity and integration driving segment growth as integration with consumer mobile devices increases consumer engagement. Digital displays will also become more common, placed in a variety of unique venues like offices, sports arenas and public facilities, allowing advertisers to reach just about any target audience they choose.

Simply put, the coming decade will see lots of big changes in advertising mediums and digital display—many that we might not yet be able to even imagine.