Lately, there has been some very interesting digital installations popping up across the globe.  As the digital out-of-home sector continues to expand we hope even more incredible displays will begin construction. The other day here at A2aMEDIA we were discussing which world location would make the best venue for a new digital display. Our discussion resulted in some great ideas like the Petronas Twin Towers in Malaysia, the world’s tallest buildings until 2004, Niagara Falls, and even an out of this world site like the International Space Station. (Unfortunately the moon was already part of an advertising campaign for Rolling Rock back in 2008.) But we just couldn’t pass up on one location in particular—the Burj Hotel in Dubai, which opened this week on January 4^th. Reaching a half mile into the sky, the Burj is the world’s tallest skyscraper with 160 stories. And while wrapping the Burj building in Mediamesh might take some time, it would mean some serious space for advertisers and a grand sight to see for the passerby. Despite the grandeur of this theoretical project, there would still be a lot to consider in terms of content and interactivity to ensure the project’s success.  Still we’re excited to see what the future of digital display holds—it’s bound to be on a grand scale.