Outdoor Advertising Industry Sees Continued Growth despite Sector Slide

If you read the headlines you might think the advertising industry is slowly disappearing—but what a lot of industry insiders have been overlooking is the growth of the outdoor advertising industry.  A silver lining in the dismal advertising market, OOH has seen expansive growth; in the past five years the sector has grown more than 22 percent according to the Outdoor Advertising Association of America.

DOOH success is all over the news; A2aMEDIA and the Miami Heat recently finished installing a huge LED Mediamesh display on the face of their AmericanAirlines Arena.  And BIA/Kelsey just announced their findings that digital out of home ad revenues will grow from $2.2 billion in 2009 to $3.7 billion in 2013.

Sure these successes are a little surprising—especially when compared to the state of the advertising industry as a whole—but it’s important that OOH not be lumped in with other sectors like print or even broadcast advertising, both of which are on the decline.  We’d love to hear your thoughts around OOH’s success and why you think it’s been doing so well.