3D technology is just about everywhere. Attendees at the recent Consumer Electronics Show (CES) in Las Vegas saw the unveiling of several 3D TVs and analysts expect 3D Blu-ray players to hit the market any day now. In fact, by 2020 analysts expect 25 percent of TVs in the U.S. will be 3D. And of course we have seen 3D movies grow in popularity year after year; Twentieth Century FOX’s new 3D movie “Avatar” is contributing to renewed interest in IMAX theaters and is on track to become the highest grossing movie of all time. However, many experts expect 3D technology to soon transcend the standard mediums to alter other technological avenues. This made us wonder, what about digital signage?

 Industry experts aren’t sure which medium will be the next to make the leap into 3D technology—some have suggested laptops, mobile devices and even eye glasses—but as the digital signage industry continues to search for ideas that engage consumers and drive sales, 3D technology seems to fit. The advertising industry has already begun to use 3D, including companies like Best Buy and ABC, with promising results. And digital signage continues to experiment with the newest technology, from holographic displays to augmented reality, in hopes of increasing ROI. So, it might be likely that the one of the next great 3D achievements won’t be on a movie or TV screen, but something much larger.